Phrase Match Keyword Poll of the Day
Phrase match keyword triggers your ad to show only
when someone searches for your exact keyword phrase, or close
variations of your exact keyword phrase, with potentially other
words before or after that phrase. ...
Example: if your
keyword is “pink pyjamas” then your ad will be shown for queries such
as pink pyjamas for girls or pink pyjamas and t-shirts.
Your ad will not show for queries such as pyjamas
in pink color or pink and printed pyjamas.
LongTailPro - A highly recommended best keyword research tool!
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