The questions about exact match keyword – Answered!

Exact match keyword your ad will be shown only if your search query exactly matches your bided keyword. For instance, if your keyword is [soft toy] then your ad will not show only for the search query soft toy. It means for other search queries such as teddy soft toy or soft toy for kids, your ad will not show. The exact match type will show for close variants and also include any reordering or rephrasing of the word, as long as the meaning doesn’t change.

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