Purpose of email marketing and how does it work

Email marketing is the process of targeting your audience and customers through email. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals.

When to Use Email Marketing

There are many ways to use email marketing — some of the most common including using the tactic to:

• Build relationships: Build connections through personalized engagement.
• Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
• Promote your content: Use email to share relevant blog content or useful assets with your prospects.
• Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable.
• Market your products: Promote your products and services.
• Nurture leads: Delight your customers with content that can help them succeed in their goals.

• Email Marketing Benefits

  • There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.
  • On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
  • Two-thirds of customers have made a purchase as a direct result of an email marketing message.
  • Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content.
  • When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.
  • Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.

  • Email Marketing Stats by Industry

    Email marketing rules change based on your industry and who you’re marketing to. Below are some email marketing trends for B2B, B2C, eCommerce, and real estate companies that can inform your email marketing strategy.
    
    

    Email Marketing Stats for B2B

    • Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns
    • For 86% of professionals, email is their preferred communication channel
    • 60% of marketers believe that email marketing produces a positive ROI
    • Clickthrough rates are 47% higher for B2B emails than B2C
    • Subject-line emojis accounted for increased open rates for 56% of brands
      
      

    Email Marketing Stats for B2C

    • 78% of consumers have unsubscribed from lists because a brand was sending too many emails
    • Over 90% of consumers check their emails daily
    • Email subscribers are 3X more likely to share social content than others
      
      

    Email Marketing Stats for eCommerce

    • 86% of consumers would like to receive a promotional email from brands they subscribe to at least once per month
    • Segmented emails generate 58% of company revenue
      
      

    Email Marketing Stats for Real Estate

    • The majority (53%) of real estate companies obtain subscribers from their website
    • Businesses that blog get twice as much traffic from email as those that don’t
    • 40% of real estate companies use list segmentation
      
      

    Getting Started with Email Marketing

    Now, every individual/business will have 1000's of contacts in their address book. Am I correct?

  • It is not practically possible to send email to individual contacts and send a followup email. 

  • To tackle this situation, you need an Email Marketing software. Now there is 1000's of software on the internet, it is must to identify the correct Email Marketing software. 

  • How to identify the right Email Marketing tool? Please watch the video before selecting the one.

  • Article Pretending: The Ultimate Guide To Email Marketing